Design Sprint

Validate your idea with real users before investing a single euro.

You have an idea, a challenge or a problem that has been going in circles for weeks. Meetings, alignment loops, endless discussions - lots of effort, little progress. You feel that your team could be faster and better if only they had the right framework. But traditional innovation processes are lengthy, resource-intensive, and often only deliver tangible results after months. What you are missing is a path that leads to real, validated answers in days instead of months.

Duration
5 days
Format
Workshop
Target audience
Product development, marketing, IT

Solution Approach

What if you could start Monday with an open question and hold a tested prototype in your hands by Friday? That is exactly what our five-day Design Sprintmakes possible. In a structured innovation workshop, your interdisciplinary team goes through the entire journey from challenge to validated solution. Together, we understand the problem, develop innovative ideas, build a tangible prototype, and test it directly with real users. No theory, no endless discussions. Instead: clear structure, creative energy, and reliable feedback before you invest even a single euro in implementation.

Benefits

  • Rapid validation through innovative solutions developed, built, and tested with real users in just a few days
  • Risk mitigation through early user feedback that prevents bad investments and gives you confidence for the next steps
  • Focused collaboration through an interdisciplinary team that combines expertise and creativity within a clear framework
  • Concrete roadmap through actionable recommendations that show you how to proceed after the sprint

Our approach

  1. Day 1 – Understand & Focus: Together, we analyze your challenge, define a clear sprint goal, and choose the most impactful focus for the week.
  2. Day 2 – Ideation: External inspiration meets your team's expertise. Everyone sketches out solutions that maximize business value or customer benefit.
  3. Day 3 – Decide: All ideas are put on the table, and the best one wins. Together, we create a storyboard that shows how the solution works in real life.
  4. Day 4 – Build Prototype: Your team builds a realistic, testable prototype and prepares the interview guide for the test day.
  5. Day 5 – Test: Real users experience your prototype. You see live what works, what surprises them, and where you need to adjust.

Deliverables

  • Clearly defined problem statement and sprint objectives as a shared foundation for all subsequent steps
  • Documented collection of ideas and potential solutions from your interdisciplinary team
  • Prioritized solution concept with a detailed storyboard for a tangible next step
  • Functional prototype (digital or physical) that you can touch, show, and test
  • Documented test results from real user interviews for informed decision-making
  • Concrete recommendations for action for the further development or implementation of your solution

Speak with our experts!

Let’s work together to identify where the greatest potential lies and which measures will deliver the greatest added value for you.

Tim Schüning
Director Digital Business Consulting
Contact us!
Frequently Asked Questions

Do you have questions? We have the answers.

Who should participate in the Design Sprint?

Ideally 5–7 people from different departments: decision-makers, subject matter experts, customer-facing staff, and someone with technical expertise. The more diverse the team, the more robust the solution.

Do we need a concrete idea to start the sprint?

No. You only need a clear challenge or an open question. The ideas are generated during the sprint itself, in a structured and user-centered way.

What happens to the prototype and the test results after the sprint?

You will receive a documented evaluation with concrete recommendations for action. Whether you move directly into implementation, iterate, or head in a new direction depends on user feedback. We are happy to support you in the next step.

How does a Design Sprint differ from a classic innovation workshop?

A classic workshop provides ideas. A Design Sprint provides validated results. The crucial difference: at the end, you don't just have sticky notes, but a tested prototype and real user feedback.

Can the Design Sprint also be conducted remotely or in a hybrid format?

Yes. We work with proven remote formats and digital tools that make the sprint just as structured and energetic as it would be in person. A hybrid approach is also possible if part of the team cannot be there physically.