Development of digital vision and goals

Your strategic compass for digitalization with direction, focus, and impact.

Digital transformation is no longer a future concept for many companies, but a strategic necessity. Yet, many initiatives launch without a shared vision, clear priorities, or measurable goals. Without a clear digital vision, you end up with isolated projects, competing priorities , and uncertainty about the right direction. The result: resources are used inefficiently, potential remains untapped , and digital programs fail to deliver the desired impact. Whether you are a CEO, digital lead, or IT manager driving change, your organization lacks a strategic compass without a shared target vision.

Duration
3 - 4 days
Format
Workshop
Target audience
CEO, CDO, CIO

Solution Approach

What if all your company's digital initiatives contributed to a shared vision of the future? With our Digital Vision, Mission, and Goals workshop, we build the foundation for a digital transformation that truly makes a difference. Together, we develop a clear picture of what your company will look like in 2-3 years digital setup. Based on your corporate strategy, we derive the digital vision , which provides orientation, sets priorities, and serves as a common direction for all digitalization initiatives. We then identify the most important digital areas of action and define concrete, measurable, and prioritized digital goals. This creates a shared understanding of how your company should evolve digitally.

Benefits

  • Clear orientation through a shared vision of the future that serves as a guiding star for all digitalization initiatives
  • Consensus through a shared understanding of digital ambitions across management, departments, and teams
  • Focus and prioritization through concrete digital goals that facilitate decision-making and align resources effectively
  • Effective digitalization through a strong foundation that lays the groundwork for a targeted digital strategy and ensures its successful implementation from the start

Approach

  1. Getting started & context: Together, we build understanding, clarify expectations, and set the framework with the central question: "What needs to change digitally for us to be successful in 3–5 years?"
  2. Analysis of the current situation: We examine the current situation and the most important strategic challenges (top 5 digital action areas).
  3. External Perspective & Inspiration: We open up the space for new ideas and make future options visible – through relevant trends, best practices, and cross-industry insights.
  4. Development of the core digital vision: An inspiring, company-specific vision of the future is developed.
  5. Derivation of strategic digital goals: The vision is operationalized and strategic objectives are defined.
  6. Prioritization of digital goals: We create a clear focus for the coming months and prioritize goals in a matrix based on their projected business value relative to complexity.
  7. Conclusion & Next Steps: The results are summarized, responsibilities are clarified, and the next steps are defined – e.g., the development of the digital strategy.

Deliverables

  • Inspiring digital vision including principles as a shared target image and guide for your company's digital future
  • Strategic digital goals structured and assigned to the top 5 digital action areas for maximum clarity and control
  • Top 3 focus goals on which your company will concentrate its energy over the coming months
  • Governance and management model with clear responsibilities for the sustainable implementation of vision and goals
  • Management summary of key insights for the board, executive management, and other decision-makers

Speak with our experts!

Let’s work together to identify where the greatest potential lies and which measures will deliver the greatest added value for you.

Tim Schüning
Director Digital Business Consulting
Contact us!
Frequently Asked Questions

Do you have questions? We have the answers.

Who should attend the workshop?

Ideally, the executive team, digital leads, and representatives from key departments should be involved—essentially anyone responsible for or affected by digital initiatives. This ensures a target vision that is broadly supported from the very beginning.

What happens if our corporate strategy isn't clearly defined yet?

No problem. During the preparatory meeting, we will clarify the strategic framework and work with the existing guardrails—whether that's a formal strategy, a business plan, or implicit priorities. If necessary, we will refine the strategic cornerstones together during the workshop before deriving the digital vision.

How do we ensure that the vision and goals don't just gather dust after the workshop?

Every outcome includes clear responsibilities, prioritized focus goals, and defined next steps. We also recommend a brief alignment check after 4–6 weeks. Optionally, we can continue to support you—for example, by developing a full digital strategy.

How does this workshop differ from traditional strategy consulting?

We don't deliver a slide deck that gathers dust on a shelf. The workshop is collaborative: your team develops the results themselves, while we facilitate, challenge, and provide external insights. This creates genuine ownership rather than just external recommendations.

Can we conduct the workshop remotely?

Yes, the workshop works both on-site and remotely using digital whiteboards and interactive formats. For maximum energy and creativity, we recommend an in-person session for larger groups, though experience shows that remote works just as well for smaller teams.