Digital Product & Service Design

From idea to digital product that users love – and that drives your business forward.

You want to develop a digital product or a service that delights users and moves your business forward. But between the initial idea and a market-ready solution lie countless decisions. Without a structured approach that consistently connects customer needs, market potential , and business goals , you risk costly detours. Features no one needs. Prototypes that end up in a drawer. Competitors who reach the market faster.

Duration
6 - 12 weeks
Format
Project
Target audience
Product development, marketing, IT

Solution Approach

Great digital products aren't created on a drawing board. They grow through the interplay of genuine user insight, creative design, and business foresight. That is exactly where our Digital Product & Service Design comes in. We support you from the initial idea to a validated concept. In doing so, we combine Design Thinking, Lean UXand Business Design into a process that produces solutions that are technically feasible, economically viable, and relevant to the people who use them. Your customers are at the center of everything. We identify their real needs, connect them with market opportunities, and shape them into a digital value propositionthat differentiates and creates measurable business value .

Benefits

  • Products that delight by consistently focusing on real customer needs instead of internal assumptions
  • Sound decision-making basis for investments, prioritization, and the strategic direction of your product portfolio
  • Faster time-to-market through an efficient process from idea to prototype to MVP roadmap
  • Minimized risk through early user and market validation before investing in full-scale development

Approach

  1. Research & Insights We dive into the world of your users, analyze market trends and the competitive landscape, and build a foundation of qualitative and quantitative insights.
  2. Value Proposition & Concept Design We work together to define the customer benefits, unique selling points, and core functions of your digital product or service.
  3. Ideation & Co-Creation In interdisciplinary sessions involving business, design, and tech, we develop and prioritize viable ideas.
  4. Prototyping & Validation We create low- to high-fidelity prototypes and test them directly with real users—quickly, iteratively, and insightfully.
  5. Business Model & Feasibility We incorporate economic viability, scalability, and technical feasibility into our assessment to ensure your concept not only looks good but also works.
  6. Design Delivery The results culminate in an actionable design concept or a concrete MVP roadmap, ready for development.

Deliverables

  • Validated product or service idea with a clear value proposition and proven market relevance
  • Documented product and service concept including customer journeys, wireframes, or interactive prototypes
  • Result documentation from user and market tests as a sound basis for decision-making
  • Business case with economic and implementation assessments for management and stakeholders
  • Design guidelines and UX principles for consistent, user-centered implementation
  • Executive Summary for decision approval or MVP planning

Speak with our experts!

Let’s work together to identify where the greatest potential lies and which measures will deliver the greatest added value for you.

Tim Schüning
Director Digital Business Consulting
Contact us!
Frequently Asked Questions

Do you have questions? We have the answers.

Who is this offer for?

For companies looking to develop a new digital product or service. Whether you are a startup with an initial idea or an established company with an existing portfolio, decision-makers, product managers, and innovation teams will all benefit.

Do we need a concrete product idea yet?

Not necessarily. We work with both early-stage ideas and existing concepts that need to be validated or further developed. What matters is that a strategic goal or market opportunity has been identified.

How does this differ from traditional UX design?

We go beyond pure interface design. Our approach combines user-centricity with business design and technical feasibility. This results in products that not only look good but are also economically viable and implementable.

What happens if the process reveals that the idea is not viable?

That is exactly what the process is for. Early validation saves months of development time and six-figure budgets. If an idea doesn't work, we find out in weeks, not years. Often, a stronger alternative emerges in the process.

Can we also carry out the process remotely?

Yes. Research, workshops, and testing work just as well remotely as they do on-site. For larger co-creation sessions, we recommend in-person meetings, but for smaller teams or distributed organizations, remote is often even more efficient.