Innovation of digital business ideas and models

Rethink your business model before someone else does it for you.

Every business model has an expiration date. The only question is whether you recognize it before it catches up with you. Customer needs shift, new competitors appear seemingly overnight, and digital technologiestransform entire value chains. The recipe for success that worked in the past no longer delivers, growth stagnates, and innovation potential lies untapped. Those who do not actively evolve their business model risk not only losing market share but their very relevance.

Duration
4 - 5 days
Format
Workshop
Target audience
CEO, CDO, Head of Innovation

Solution Approach

Your business model deserves more than just an assessment. It deserves a future. That is exactly what innovation in digital business ideas and modelsstands for. We make your current business model tangible using the Business Model Canvas, sharpen your value propositions for key target audiences and use these to develop a viable vision for tomorrow. At the same time, we identify new digital business opportunities, classified according to the 3-horizon model by McKinsey: from quick wins to genuine bets on the future. This results in a strategic roadmap that not only shows you where the journey is headed, but also exactly how to get there.

Benefits

  • Clarity regarding your business model through a complete visualization that immediately shows you where the greatest levers for growth lie
  • Future viability and direction through a concrete target model and a roadmap that give your transformation a clear goal
  • Stronger customer centricity through sharpened value propositions that are precisely tailored to your target audiences and brands
  • Systematic innovation power through prioritized digital business opportunities and concrete areas of action that you can tackle immediately

Approach

  1. Kick-off & goal definition: Together, we create alignment, define the vision and scope, and involve the right stakeholders.
  2. Development of core value propositions: We use the Value Proposition Canvas to sharpen your value proposition for your most important target groups and brands.
  3. Visualizing the current business model: With the Business Model Canvas, we make it clear how your company functions today, honestly and completely.
  4. Inspiration through business model patterns: Proven patterns from other industries and markets provide fresh momentum and open up new ways of thinking.
  5. Identifying new digital business opportunities: We develop concrete ideas for growth and innovation, structured according to the 3-horizon model.
  6. Developing the future business model: Together, we design your future business model with all the relevant building blocks.
  7. Deriving concrete areas for action: We link strategic priorities with digital initiatives and projects.
  8. Strategic roadmap: Your roadmap is created, with clear milestones and the next concrete steps.

Deliverables

  • Visualized current business model (Business Model Canvas) as a common basis for decision-making for all stakeholders
  • New digital business opportunities structured according to the 3-horizon model for short-, medium-, and long-term growth
  • Visualized future business model (Business Model Canvas) as a clear target vision for your digital transformation
  • Value Proposition Canvas with sharpened value propositions for your core target groups and brands
  • Strategic Digital Roadmap with prioritized projects and concrete next steps
  • Documented areas of action and their connection to digital initiatives for coherent implementation

Speak with our experts!

Let’s work together to identify where the greatest potential lies and which measures will deliver the greatest added value for you.

Tim Schüning
Director Digital Business Consulting
Contact us!
Frequently Asked Questions

Do you have questions? We have the answers.

Do we need a clear idea before we start?

No. The workshop is designed specifically to develop ideas systematically. You bring the industry expertise, and we provide the structure, methodology, and fresh perspectives. Together, we create business ideas based on real customer needs and market opportunities.

What company sizes is this format suitable for?

Whether you are a mid-sized company or a large corporation, the deciding factor is not size, but the willingness to change. The approach scales flexibly, from a single business model to a portfolio of multiple brands and target groups.

How does this approach differ from traditional strategy consulting?

We don't deliver 100-page decks that end up in a drawer. Instead, we work collaboratively, visually, and result-oriented. You walk away with concrete business models and a roadmap that your team can implement immediately.

What happens after the workshop?

The roadmap gives you clear next steps. You decide whether you implement them independently or if we support you with validation, prototyping, or implementation. Many clients start directly with an initial pilot project from Horizon 1.

Which methods are used?

We combine the Business Model Canvas, Value Proposition Canvas, McKinsey's 3-Horizon Model, and proven business model patterns. Supplemented by design thinking elements and data-driven market analysis, we create a holistic picture of your innovation opportunities.